THE NEWSLETTER BEHIND
$200M IN RETENTION MARKETING REVENUE
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Built By Practitioners, Not Theorists
Who's Behind The Newsletter
Chase Dimond and Jimmy Kim have generated over $200M in email & SMS revenue for 500+ ecommerce brands, built and sold an ESP, and taught 100,000+ students. With 17+ years of combined experience, they share the exact strategies, frameworks, and playbooks they use every day — so you can drive real results without the guesswork.
What You Get Every Day
Actionable strategies from practitioners who've driven real revenue — not recycled advice.
Proven Campaign Strategies
Weekly breakdowns of email campaigns that actually drive revenue — not theory, real results from real brands.
Real Brand Teardowns
See exactly what top DTC brands send, when they send it, and why it works. Emails, flows, and forms dissected.
Copywriting & Design Frameworks
Battle-tested frameworks for subject lines, CTAs, and email design that convert. Copy-paste ready.
Retention Playbooks
Welcome flows, win-backs, post-purchase sequences — the automations that turn one-time buyers into repeat customers.
What Marketers Are Saying
“This is, without a doubt, the top retention marketing resource available. If you're in ecom and not subscribed, you're leaving money on the table.”
“Chase and Jimmy don't just talk about email marketing — they've done it at scale. Their insights are worth 100x what you'd pay for a course.”
“I've built my entire email program using strategies from this newsletter. It's the first thing I read every week.”
“The actionable advice in every issue has directly impacted our retention metrics. Essential reading for any ecommerce operator.”
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